CALM
CONCEPTION
about us

Hello, I'm Justine
Firstly, I want to say how glad I am that you’ve found your way here.
I wish it wasn’t because you’re navigating infertility or IVF, but I hope Calm Conception can become a place where you can pause, breathe and feel a little less alone.
A place to come back to when it all feels too much.
Created by someone who really gets it.
Calm Conception was born from my own experience of infertility and IVF, and from knowing just how lonely, overwhelming and all-consuming trying to conceive can become.
I know what it’s like when your life starts revolving around cycles, appointments, waiting and wondering when will it be my turn?
I created Calm Conception to be the support I wish I’d had — a calm, comforting space to come back to whenever this journey feels like too much.

I've been where you are.
For years, trying to have a baby became the biggest part of my life.
I know what it feels like to live month to month. To analyse every symptom, dread another negative pregnancy test and watch the people around you announce pregnancies while wondering when it will finally be your turn.
I know the waiting, the appointments, the endless Googling, the hope you’re almost scared to feel and the heartbreak when things don’t go the way you desperately wanted them to.
Eventually, our journey led us to IVF.
And while everyone’s fertility story is different, I know just how all-consuming this journey can become and how easy it is to lose yourself somewhere along the way.
Yoga, meditation and breathwork couldn’t change what was happening to me, but they gave me somewhere to come back to. Moments where I could breathe, reconnect with myself and feel a little calmer amongst everything I couldn’t control.
Why I created Calm Conception
When I was going through infertility, I didn’t need someone telling me to “just relax”, stay positive or stop thinking about it.
I needed support for the moments nobody really prepares you for.
The two-week waits. The appointments. The pregnancy announcements. The negative tests. The nights when my mind wouldn’t switch off and the days when infertility seemed to consume every thought.
I wanted somewhere I could turn in those moments and think, “Okay, what do I need right now?”
That’s why I created Calm Conception.
A collection of yoga, meditation, breathwork and emotional support that you can reach for depending on what you’re going through and how you’re feeling that day.
Not to fix infertility. Not to promise an outcome.
Just to help you find a little more calm amongst everything you can’t control.

Meet Justine
Infertility was a huge chapter of my life, but it’s not the whole story.
I’m a yoga teacher, teacher trainer, meditation guide and the founder of Calm Conception. For over a decade, I’ve been creating spaces where people can slow down, reconnect with themselves and feel genuinely supported.
I’ve trained nearly 100 women to become yoga teachers and supported hundreds more through yoga, meditation and mindfulness. The thing I love most about what I do isn’t teaching the perfect pose, it’s creating a space where people feel safe enough to simply be themselves.
My approach is warm, down-to-earth and rooted in real life. There’s no pressure to be positive, no perfect practice and definitely no expectation to have it all together.
Outside of yoga, I’m happiest spending time outdoors with our dog Phoebe and appreciating all the ordinary little moments of life.
A few words from people I’ve supported
Justine has such a warm and calming presence. You instantly feel comfortable, calm and at ease around her.
Working with Justine has been life changing. I’ve learnt so much about myself and will carry it with me forever.
Justine really cares about every person she works with and you always feel like she’s there when you need her.